In great news for the biobased industry, the LEGO Group announced on Earth Day that it intends to use 100% sustainable packaging by 2025, which will mean replacing petroleum-based plastics with sustainably sourced biobased materials.
“By 2025, our aim is that no LEGO packaging parts have to end up in a landfill,” said Tim Brooks, Vice President Environmental Responsibility at the LEGO Group. “Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.”
LEGO notes that its sustainable packaging goal focuses on finding packaging that is:
- Biobased: 100% of LEGO boxes, bags, and special packaging are to be made from recycled or sustainably sourced biobased materials
- Efficient: always exploring ways to optimize packaging, balancing consumer appeal with environmental protection
- Recyclable: designing packaging that allows consumers to recycle with other recyclables
This latest sustainability announcement came several weeks after LEGO announced that its first biobased bricks will be launched this year. All botanical elements in LEGO sets (trees, leaves, and bushes) will be made from plant-based plastics.
In 2015, LEGO committed to 100% sustainable products and packaging by 2030.
It’s because of this rising demand for sustainable biobased materials from major corporations like LEGO that we go to national and international conferences. There, we interface with big brands and introduce them to Maine’s assets, like our abundance of sustainable second-generation wood, industrial infrastructure, and strong workforce.